The Hottest Food Launches This Season

This season, the shelves are brimming with bold new flavours, clever twists on classics, and a host of food launches that we are itching to pop in our baskets. Whether you’re a devoted foodie or simply love discovering something different, there’s plenty to catch the eye and tempt the taste buds this season, and we’ve rounded up some of the most intriguing releases.

From familiar favourites reimagined in unexpected ways to inventive flavour combinations that surprise and delight, this season’s launches are all about creativity and personality. Packaging and presentation are equally impressive, with products that look as good as they taste.

Seasonal editions and collaborative creations are set to appear over the coming months, too, so keep your eyes peeled.

Filippo Berio

100 % Filippo Berio Olive Oil Sprays

Filippo Berio has made everyday cooking effortlessly delicious with their new 100% Olive Oil Sprays (£5, Sainsbury’s). Made with pure olive oil and no added emulsifiers, each bottle is perfect for giving just the right amount of oil without any mess. The Extra Virgin Olive Oil Spray is rich and full-bodied, while the Mild & Light Olive Oil Spray adds just enough while maintaining lightness. Perfect for crisping up air fryer favourites, drizzling over fresh salads, or adding a finishing touch to a barbecue.

Cirio

Cirio Baked Beans in Italian Tomato Sauce

Move over, Heinz – there’s a new bean in town. Cirio Baked Beans (£1.50, Morrisons) take the humble baked bean up a notch with a rich, tomato-forward Italian sauce made from 100% sun-ripened tomatoes. You can really taste the quality here, making them perfect on toast, as a light meal, or alongside a Full English breakfast (sorry, Italy). Packed in eco-friendly, easy-to-recycle Tetra Recart® packs, they’re convenient, sustainable, and deliciously simple.

The Laughing Cow

The Laughing Cow Spicy Chilli

Perfect for anyone who likes a little heat with their cheese, the new Laughing Cow Spicy Chilli triangles (£1.90, Sainsbury’s) bring a smooth, creamy texture with a gentle chilli kick. A light but satisfying snack, that packs a good hit of protein (and spice). Free from added colours or flavours, these little triangles are ideal for lunchboxes, picnics, or simply paired with crackers for a quick, flavourful snack that is sure to heat up any meal.

Homi Kitchen

Hei Hei Pepper Sauce

Homi Kitchen’s new Hei Hei Pepper Sauce (£7.49, Homi Kitchen) brings the punchy flavours of Singapore’s famous Black Pepper Crab straight to your kitchen. Created by founder Megan Tan after the dish proved a hit at her supper clubs, the sauce is already winning praise for its authentic sweet, savoury, and fiery kick. Made with all-natural ingredients, it blends ginger, garlic, chillies, black and white pepper, plus soy sauce for depth. Perfect for stir-fries, fried rice, or as a marinade, it also doubles up as a dipping sauce, think strong, peppery Asian BBQ vibes in a jar.

Fairfields Farm

Fairfields Farm Honey Roasted Chestnut & Sage

Fairfields Farm is launching (Mid-September) its latest limited-edition crisp flavour for Christmas 2025. Although a festive launch, it’s only around for a short while, so you better stock up while you can. Inspired by the festive nut roast, you can expect the rich, caramelised sweetness of honey-roasted chestnuts with the savoury warmth of sage for a snack that’s sweet, herby, and seriously moreish. Available in 150g sharing packs, making them the ideal addition to Christmas gatherings, festive snack boards, or cosy nights in.

FieldGoods x Wildfarmed

FieldGoods x Wildfarmed Bread & Butter Pudding

Bread and butter pudding, but make it boujie. FieldGoods has joined forces with regenerative farming champs Wildfarmed to give the nostalgic pud a serious upgrade. Think tart raspberries and chunks of white chocolate tucked between slices of Wildfarmed’s Seeded Loaf, all baked into golden custard. It’s comfort food with a conscience too: the loaf is made from 100% regenerative flour, slow-fermented for flavour, and packed with six kinds of seeds, and will be available from 22nd September (£5.45, FieldGoods).

Little Moons

Little Moons - Chocolate Fudge

Little Moons clearly knows the assignment: cosy nights in call for chocolate. Their latest launch, Chocolate Fudge Mochi Ice Cream, wraps creamy and decadent milk chocolate ice cream dotted with chewy fudge chunks in that signature pillowy mochi dough and coated in a dusting of lucious chocolate powder. Landing first in Tesco on 8th September (£5.00) and going straight in our basket.

Tim Tam

Tim Tam White

Australia’s beloved chocolatey biscuit, Tim Tam has finally landed in the UK with their new White variety (£2.50, Sainsbury’s). The classic biscuit layers a crisp and light white biscuit base with its signature vanilla cream centre, all wrapped in a smooth, melt-in-the-mouth (and your fingers) white chocolate coating. Perfect for those that have a super sweet tooth, this delicious treat is great mid-afternoon pick me up; hitting you with a punch of sugar, but mellowing out into a smooth finish.

Ben & Jerry’s

Brookies & Cream ‘Peaces’

Ben & Jerry’s is bringing brownie and cookie magic to snack time with its new Brookies & Cream ‘Peaces’ (£4.50). These bite-sized ice cream treats combine rich brownie batter ice cream with a sweet thick cookie core, all wrapped in a white coating and finished with chocolatey crumbs. Spoon-free and snackable, they’re perfect for sharing (or keeping all to yourself). They deliver that classic Ben & Jerry’s indulgence in a convenient, playful format. Ideal for a quick treat, a movie night, or sneaking straight from the freezer.