Step Inside London’s Cherry-Scented Salon for Manis, Mocktails and More With Pepsi Max
If your September plans are missing a little flavour, here’s something to add to your calendar. A cherry-themed beauty experience is coming to London, all thanks to Pepsi Max, and it’s set to be as bold as it is fun.
From Wednesday 10th to Saturday 13th September, Townhouse’s Covent Garden salon will be transformed into the Pepsi MAX Cherry x Townhouse Salon: a one-off pop-up where cocktails, nails, and makeup meet in a fully cherry-infused space.
This limited-time “treat yourself” glow bar is designed to bring the playful, sassy spirit of Pepsi MAX Cherry to life, combining Townhouse’s renowned precision nail art with an immersive setting full of bold design details. For four days only, Pepsi Max Cherry fans will be able to book a 50-minute appointment and step into a salon experience that goes far beyond the classic.
Guests will be welcomed into a vibrant, cherry-styled interior where every detail has been designed to capture the energy of the drink. From themed cocktails to bespoke nail art, the experience is all about unapologetic enjoyment and creating a moment of indulgence in the middle of the everyday.
Pepsi MAX Cherry | Townhouse
What’s On:
Pop & Polish – Begin with a complimentary Pepsi MAX Cherry cocktail or mocktail before choosing from a curated menu of manicures. Each design takes inspiration from the bold flavour, finished with the flawless attention to detail Townhouse is known for.
Glow & Go – For those wanting to elevate their look further, this optional treatment offers a quick makeover at the cherry-infused makeup station. Perfect for adding a little extra polish before heading back into the city.
Photo Booth – To capture the new look, guests can step inside a walk-in-wardrobe-style booth, complete with cherry-themed accessories, and leave with a snapshot of their cherry makeover moment.
Cherry Bar – Finally, wind down with bespoke drinks created using Pepsi MAX Cherry. Styled to match the playful aesthetic of the salon, the bar provides a fitting end to the immersive experience.
What’s Next?
Pepsi MAX’s “Bring Out The Flavour” summer campaign, which shines a spotlight on its seasonal range of Cherry, Lime and Mango. Co-created with the brand’s community of creators, the Pepsi Pioneers, the campaign encourages people to pause and enjoy uplifting little moments — whether that’s sipping a favourite flavour, switching up a daily routine, or, in this case, embracing a bold new manicure.
And the Covent Garden pop-up is just the start. From 15th September, select Townhouse salons across the UK will host their own Cherry takeovers, with an exclusive manicure menu offering three bespoke designs. To celebrate, over 1,000 fans nationwide will be in with a chance of having their Pepsi MAX Cherry manicure completely free if they book before 19th October.
The Details:
Pepsi MAX Cherry x Townhouse Salon
Where: Townhouse Nail Salon, Covent Garden, 6 Slingsby Pl, WC2E 9AB
When: 10th – 13th September
How To Book: By appointment only. Click here to book.