Want Free Pizza and Negronis for a Month? Rudy’s and Campari Have the Jersey to Unlock It
If you needed a reason to refresh your wardrobe this September, Rudy’s Pizza Napoletana just handed you the ultimate excuse. The neighbourhood pizzeria has teamed up with Campari once again, but this year they’ve turned things up a notch. Their latest limited-edition merch drop isn’t just about repping your love of pizza – it comes with a serious perk. Buy the shirt, and you’ll unlock free pizza and Negronis every day for the entire month of September.
That’s right. One retro-inspired football jersey priced at £195 gives you access to over £750 worth of food and drink. Every day until September 30th, you can head into Rudy’s, donning your new jersey, and get a free Negroni and pizza. It’s the shirt that not only makes you look good, but also does good.
Rudys | Campari
The Shirt That Pays for Itself
The jersey itself is designed with a strong nod to football nostalgia. Inspired by the iconic Napoli FC kits of the 90s, it’s bold, stylish, and impossible to miss. Sky-blue geometric patterns run across the front, with Rudy’s name and its promise of “True Neapolitan Pizza”. A custom-stitched badge reading “Rudy’s Negroni FC” seals the deal, marking it as this year’s must-have for pizza and cocktail lovers alike.
Beyond the style, the numbers speak for themselves. With a pizza and Negroni on offer every day throughout September, the jersey pays for itself in just eight visits. For Rudy’s fans, it’s the kind of uniform you’ll want to wear on repeat, and given last year’s drop sold out fast, anyone keen to get their hands on one will need to move quickly.
It’s also a shirt with a conscience. Every single penny of profit from the jersey goes directly to Slow Food in the UK, a grassroots charity dedicated to promoting food that’s good, clean and fair for everyone. So, while you’re enjoying your month-long feast, you’re also supporting a global movement that links the pleasure of eating with care for community and the environment.
Rudys | Campari
Negronis: the Rudy’s Way
Of course, it wouldn’t be Negroni Month without some serious cocktail action. Rudy’s team travelled to Milan to spend time at the legendary Camparino Bar, the birthplace of the Negroni, and one of the most iconic bars in Italy; inspired by their visit, and guided by Gabrielle, a master of the craft who has spent over two decades perfecting the drink, Rudy’s has created four brand-new specials in partnership with Campari.
The standout is the Rhubarb + Apple Negroni, a cocktail that channels the sweet, comforting flavours of Italy’s La Crostata dessert, giving the classic serve a fresh seasonal twist. Alongside it is the Sour Peach Sbagliato, which combines Campari, vermouth, gin, peach syrup, lemon juice, and Prosecco for a lighter, fizzier take. A tropical Passionfruit Negroni and the timeless Classic complete the line-up, ensuring there’s something for every kind of Negroni fan.
Rudys | Campari
Speaking about the launch, Neal Bates of Rudy’s Pizza said: “It was an honour for our team to spend time with Gabrielle at the Camparino Bar in Milan. He’s spent the last 24 years at the legendary bar crafting this iconic aperitivo, so there’s no better person, or location, to inspire our new Negroni menu. And if last year is anything to go by, you’ll need to be quick off the mark to secure one of our limited edition Negroni shirts 'with benefits'; they sold quicker than our pizzas take to cook! Best of luck, and we hope you enjoy our month-long celebration; frankly, every week should be Negroni week.”
Rudys | Campari
Where to Find It
The jerseys officially drop today (September 1st) and are available at Rudy’s pizzerias nationwide until September 30th. In London, you’ll find them at Soho, Tottenham Court Road, Shoreditch, Queensway, Spitalfields, Westfield and Clapham Common, while locations across the UK are also taking part.
So, whether you’re in it for the football nostalgia, the daily negroni fix, or simply the chance to eat Rudy’s classic Neapolitan pizza every day for a month, this is a shirt that does more than hang in your wardrobe. It’s your all-access pass to one of the tastiest months of the year.
Rudys | Campari